Robin Disalvo Bio

A pro-active professional with years of analytical qualifications, including a high level of expertise, excellent organization, oral and written communication skills.  Has strong judgment and problem-solving capabilities and able to meet deadlines and prioritize multiple projects in a fast-paced work environment. 

Areas of Expertise

  • Track competitive marketing analysis
  • Proactively identify market research needs to support key initiatives
  • Provide advertising prospect leads
  • Analyze market trends and consumer behavior for opportunities
  • Develop selling presentations and marketing proposals
  • Create maps; thematic, radius, drivetime and sales territories
  • Prepare media dashboards
  • PRIZM and gap analysis
  • Present compelling surveys for specific customers

 Professional Experience

Proficient in numerous research tools; Nielsen/Scarborough – Prime Lingo, Claritas-iXPRESS, Nielsen Local TV, Arianna, Grabix, Sitewise, MapInfo and MapPoint, Kantar Market Advisor Database, Media Monitors, Omniture Site Catalyst, comScore and Compete web analytic tools.  Wide Orbit Media Sales, CRM-Sugar, Salesforce, EMSI, Borrell Compass, AutoCount and SQAD, MS Office; Microsoft Excel, Access, Word and PowerPoint.

Former Research Director at WFLA-TV NBC/WTTA Great 38 and former Senior Marketing Analyst at The Tampa Tribune &

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